Digital Marketing

The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.

Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.

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• 198 hours of classroom training | Additional assignments outside of class
• Download materials with practice data files
• One month of technical support
• Certificate of Completion

Upon successful completion of this program, students will:

• Understand and design digital marketing strategy
• Explore business and consumer strategies
• Determine a value proposition
• Explore customer segments
• Define user personas and target audiences
• Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
• Dive into effectiveness with Google Analytics
• Understand basics of content creation and content marketing
• Review the role of AI within the digital marketing world
• Examine customer engagement and retention
• Improve storytelling and persuasion marketing
• Plan budgets and understand the economics of digital spend
• Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop

Basic Digital Literacy is required.