Video Marketing Strategy
Learn how to prepare video marketing strategies to grow your video skills
Description
As you prepare a video marketing strategy for a business, you must understand the fundamentals of the audience, company budgets, and the digital tools available to create and edit the content. In the Video Marketing Strategy class, you will learn how to understand and execute a successful video marketing campaign, how to stay on brand with your messages, and analyze the engagement of your audience.
Video marketing is one of the fastest growing sectors within the marketing world due to the massive growth and demand for online video content. This program will provide vital job skills that will lead students to more opportunities in high growth positions utilizing video marketing skills.
Students will learn from subject matter experts how to examine analytics to understand the effectiveness of your video marketing efforts, create pinpoint targeting to your defined audience, and understand video content that speaks directly to your customers.
Taught in a bootcamp style, our programs balance an accelerated pace of learning with small class sizes to make sure every student receives individual support and mentoring throughout their education experience. When you are ready to launch your video marketing career forward, contact us today to learn more.
FAQ
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Includes
- 14 hours of classroom training | Additional assignments outside of class
- Professional Textbook/Materials
- Download materials with practice data files
- One month of technical support
- One year for a free re-take (for attended students of public classes only)
- Certificate of Completion
Objectives
Upon successful completion of the Video Marketing Strategy class, students will have an understanding of:
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How to create a successful video marketing strategy
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Developing and executing a successful video marketing campaign
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Latest trends in video marketing, video ads, and video tech
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The best types of online content
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Storytelling
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Storyboarding
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Video metrics and analyzing KPIs
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Creating and managing a Youtube channel
Prerequisites
- Basic digital literacy including file management is required