Email Marketing Beginners
Engage and enlist your customers with the Email Marketing Beginners class
Description
Email Marketing Beginners is a short course to learn affordable, simple, and measurable forms of commercial email marketing. In a recent survey, 59% of business-to-business marketers say email is the most effective channel for generating revenue. Learn from email marketing experts to jump start your marketing efforts.
When you have an email address for a customer, you have direct access to their inbox. Email is consistently the best way to connect with an audience. We use MailChimp in the class as an example platform, but this class can easily be applied to any email marketing software including Constant Contact, SendGrid, and more. The tools you will learn in Email Marketing Beginners training will allow you to create powerful email messages for any industry.
Our Email Marketing Beginners class is hands-on and intensive. We have designed the class to make difficult topics easier to understand. Your instructor, an email marketing expert, will work with you closely to make sure that you avoid common mistakes in Email Marketing and apply best practices when possible.
FAQ
Still have questions? Visit our FAQ page for more help.
Includes
- 7 hours of classroom training | Additional assignments outside of class
- Professional Textbook/Materials
- Download materials with practice data files
- One month of technical support
- One year for a free re-take (for attended students of public classes only)
- Certificate of Completion
Objectives
Upon successful completion of our Email Marketing Beginners class, students will be able to:
- Understand the terminology of email marketing
- Create and import an email list
- Design an email campaign template
- Add content to a real email campaign
- Measure a campaign for success
- Manage subscriber lists
- Create groups and segments
Prerequisites
- Basic digital literacy including file management is required.