Advanced Digital Marketing
A deep dive into marketing acquisition best practices, customer engagement, retention, and planning.
Description
In the Advanced Digital Marketing class, you will explore essential concepts of marketing professionals. From understanding KPI’s to conversion rates to A/B testing optimization, this marketing workshop is a deep dive into advanced marketing for those looking to launch a new career. Offered as part of our Digital Marketing Certification only, this class will set you apart from the competition and answer some of your toughest marketing questions. Talk to a student advisor today to learn more.
Objectives
Upon successful completion of the Advanced Digital Marketing Class, students will understand:
- Content Marketing and Social Media
- Marketing Acquisition and Conversion Rate Optimization
- Customer Engagement and Retention
- Storytelling and Persuasion Marketing
- Budget Planning and the Economics of Digital Spend
- Marketplaces
- How to Execute and Present a Capstone Project
Prerequisites
- Basic digital literacy including file management is required
- Digital Marketing Strategies is required
FAQ
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Includes
- 21 hours of classroom training | Additional assignments outside of class
- Professional Textbook/Materials
- Download materials with practice data files
- One month of technical support
- One year for a free re-take (for attended students of public classes only)
- Certificate of Completion