Digital Media Production Modules 6 - 9

Module 6 – Storytelling & Narrative for Media:
The Storytelling module focuses on crafting compelling narratives for digital media. Students learn to write scripts, plan storyboards, and develop visual narratives that engage audiences across platforms. By the end of this module, students will be able to create structured stories that enhance the impact of their media projects.

Module 7 – AI Tools in Media Production:
In module 7, students explore the latest AI-powered tools for design, video editing, and content creation. This includes ethical considerations and best practices for integrating AI into creative workflows. By the end of this module, students will be able to confidently incorporate AI tools into their production workflows while maintaining ethical and professional standards.

Module 8 – Digital Media Marketing Strategies:
Students learn how to distribute and promote digital media content effectively. Topics include social media marketing, SEO, paid advertising, and measuring campaign performance. By the end of this module, students will be able to create and manage multi-platform marketing campaigns that maximize audience engagement.

Module 9 – Portfolio Development & Capstone Project:
In the final module, students complete a major project that integrates skills from all previous modules, while also building a professional portfolio. This module includes Adobe Certified Professional (ACP) exam preparation, covering the exam objectives, practice tests, and strategies for passing the Photoshop, Illustrator, Premiere Pro, and After Effects certification exams. By the end of this module, students will have a portfolio, a completed capstone project, and the skills to pass multiple Adobe certification exams.

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• 38.5 hours of classroom training | Additional assignments outside of class
• Adobe Certified Professional (ACP) exam preparation, covering the exam objectives, practice tests, and strategies for passing the Photoshop, Illustrator, Premiere Pro, and After Effects certification exams
• One month of technical support
• Certificate of Completion

Upon successful completion of the class, students will understand:

• Craft compelling stories and scripts tailored for digital media and diverse audiences.

• Use storyboards and shot lists to plan structured, engaging visual narratives.

• Identify and apply AI-powered tools to enhance design, video editing, and content creation workflows.

• Integrate ethical and professional standards when using AI in media production.

• Develop and execute multi-platform digital marketing campaigns using social media, SEO, and paid advertising.

• Analyze campaign performance data to optimize audience reach and engagement.

• Plan, produce, and present a comprehensive capstone project that demonstrates technical and creative proficiency.

• Build a professional digital portfolio showcasing completed projects and Adobe Certified Professional exam readiness.

• Prepare for creative industry job searches with effective resumes, online portfolios, and interview skills.

Completion of Design Fundamentals; Adobe Photoshop Level 1 & Level 2; Adobe Illustrator Level 1 & Level 2; Adobe Premiere Pro Level 1 & Level 2; Adobe After Effects Level 1 & Level 2.